upfront
/ʌpˈfɹʌnt/ adjective, adverb, noun, verb
Forms upfronts upfronting upfronted up-front up front
- adjective Honest, frank and straightforward.
- adjective Open, admitted, out.
- adjective In a forward, leading or frontward position.
- adjective (business) Of money, paid in advance.
- adverb Beforehand. “My commissioners pay half of the price upfront and the other half after they receive the finished product.”
- adverb (soccer) As an attacker. “He's a poor defender, so we always play him upfront.”
- noun (television, advertising, marketing) A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season.
- verb (transitive, intransitive) To bring to the fore; to place up front for consideration.
Sources: Wiktionary — from the Wiktionary entry “upfront”, CC BY-SA 4.0. Details