Klryz
Pronunciation guide: IPA symbols, stress and word endings

Vowels

iːseeɪsite / ɛbedæcat
ɑːfatherɒhot (UK)ɔːlawʊput
uːtooʌcupɜːbirdəabout
eɪdayaɪmyɔɪboyaʊnow
əʊ / oʊgo (UK / US)ɪəneareəhairʊətour

Consonants that look unusual

θthinðthisʃsheʒmeasure
tʃchurchdʒjudgeŋsingjyes

p b t d k g f v s z h m n l r w sound as in ordinary English spelling.

Marks

  • ˈ main stress, before the stressed syllable: /ˈwɔːtə/ water · ˌ lighter (secondary) stress: /ˌʌndəˈstænd/ understand
  • ː a long vowel · (r) an r said only in accents that pronounce it (most American, Scottish, Irish)

Common word endings

  • -s / -es (plurals; he/she form of verbs): /s/ after voiceless sounds (cats), /z/ after voiced (dogs), /ɪz/ after s, z, sh, ch, j sounds (buses, watches). Spelling: -es after s, x, z, ch, sh; consonant + y → -ies (city → cities).
  • -ed (past): /t/ after voiceless sounds (walked), /d/ after voiced (played), /ɪd/ after t or d (wanted). Spelling: love → loved, stop → stopped, carry → carried.
  • -ing: make → making, run → running, see → seeing.
  • Irregular: go, went, gone · be, was, been · see, saw, seen · man → men · child → children · mouse → mice.
  • Older (King James) forms: -eth = -s (he loveth = he loves) · -est with “thou” (thou lovest) · spake = spoke.

English Dictionary · 107,383 entries · Sources & licences

advertisement

UK /ədˈvɜːtɪsmənt/ · US /ˈædvɚˌtaɪzmənt/ noun

Forms advertisements advertizement

  1. noun (marketing) A commercial solicitation designed to sell some commodity, service or similar. “Companies try to sell their products using advertisements in form of placards, television spots and print publications.”
  2. noun A public notice. “The city council placed an advertisement in the local newspaper to inform its residents of the forthcoming roadworks.”
  3. noun A recommendation of a particular product, service or person. “The good manners and intelligence of the students are an advertisement for the school.”
  4. noun (obsolete) Notoriety.
  5. noun (card games) In gin rummy, the discarding of a card of one's preferred suit so as to mislead the opponent into thinking you do not want it.
  6. noun (obsolete, literary) A preface.

Synonyms

ad advert advertizement advertising advertizing

Etymology

From Middle French advertissement (“statement calling attention”), compare French avertissement (“warning”). See advertise. Equivalent to advertise + -ment.

Webster’s 1913

  1. noun The act of informing or notifying; notification. [Archaic]
  2. noun Admonition; advice; warning. [Obs.]

Etymology [F.avertisement, formerly also spelled advertissement, a warning, giving notice, fr. avertir.]

Sources: Wiktionary · WordNet 3.0 · Webster’s 1913 — from the Wiktionary entry “advertisement”, CC BY-SA 4.0. Details