motivation
UK /ˈməʊ.tɪ.veɪ.ʃən/ · US /ˈmoʊ.tə.veɪ.ʃən/ noun
Forms motivations
- noun Willingness of action especially in behavior.
- noun The action of motivating.
- noun Something which motivates.
- noun An incentive or reason for doing something.
- noun (advertising) A research rating that measures how the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something. “The motivation scores showed that 65% of people wanted to visit our website to learn more about the offer after watching the commercial.”
Synonyms
Etymology
From motive (verb) + -ation, probably after French motivation and German Motivation.
Sources: Wiktionary · WordNet 3.0 — from the Wiktionary entry “motivation”, CC BY-SA 4.0. Details