goodwill
/ˌɡʊdˈwɪl/ noun, verb, proper noun
Forms goodwills goodwilling goodwilled good-will
- noun A favorably disposed attitude toward someone or something.
- noun (accounting) The value of a business entity not directly attributable to its tangible assets and liabilities, deriving from factors such as consumer loyalty to the brand.
- noun (business) The ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.
- noun (business, trade unionism) The willingness of a worker to perform activities not strictly within the scope of the employment contract and not just work to rule.
- noun (countable, uncommon, usually capitalized, Canada, US) A thrift shop.
- verb (transitive) To voluntarily provide or cover some or all of the cost of (something) to maintain goodwill. “The company goodwilled the cost of the repairs.”
- proper noun A surname.
- proper noun A suburb of Roseau, Dominica.
- proper noun A Free Village in Saint James Parish, Jamaica.
- proper noun An unincorporated community in Worcester County, Maryland, United States.
- proper noun An unincorporated community in Mercer County, West Virginia, United States, named after one Mr. Goodwill, the proprietor of a local mine.
Synonyms
Antonyms
Etymology
From Middle English *goodwille, good wille, possibly from Old English *gōdwille (compare gōdwillende (“well-pleased”)). Compare also Scots guidwilly, guidwillie (“displaying goodwill”). By surface analysis, good + will.
Cognate with Scots guidwill (“goodwill”), Middle Low German gūtwille (“goodwill”), Old High German guotwilligi (“goodwill”), Old Danish godvilje (“goodwill”), Icelandic góðvilji, góðvili (“goodwill”), Icelandic góðvild (“goodness”).
The sense "thrift shop" is a genericized trademark of the US-based chain Goodwill Industries.
Sources: Wiktionary · WordNet 3.0 — from the Wiktionary entry “goodwill”, CC BY-SA 4.0. Details