stickiness
noun
Forms stickinesses
- noun The property of sticking or adhering; adhesion.
- noun Warmth and humidity, as on a muggy day.
- noun (economics): Of prices or wages: the tendency to stay the same despite changes in the economy.
- noun (marketing, interface design) The presence of unique attributes that make a product indisposable and valuable to its owner. “The stickiness of a cellphone might be measured by its ability to tell correct time, locate its user, and allow its user to remain connected regardless of location.”
- noun (advertising) A research measure that captures the extent to which viewers wish to spend more time looking at or reading a print advertisement. “The low stickiness rating helped explain why our ad’s brand linkage rating was so low: people were turned off by the blurriness of the main photo.”
- noun (psychology) An overemotional attachment to others; clinging in interpersonal relations; difficulty with ending conversations.
Etymology
From sticky + -ness.
Webster’s 1913
Sources: Wiktionary · Webster’s 1913 — from the Wiktionary entry “stickiness”, CC BY-SA 4.0. Details