Klryz
Pronunciation guide: IPA symbols, stress and word endings

Vowels

iːseeɪsite / ɛbedæcat
ɑːfatherɒhot (UK)ɔːlawʊput
uːtooʌcupɜːbirdəabout
eɪdayaɪmyɔɪboyaʊnow
əʊ / oʊgo (UK / US)ɪəneareəhairʊətour

Consonants that look unusual

θthinðthisʃsheʒmeasure
tʃchurchdʒjudgeŋsingjyes

p b t d k g f v s z h m n l r w sound as in ordinary English spelling.

Marks

  • ˈ main stress, before the stressed syllable: /ˈwɔːtə/ water · ˌ lighter (secondary) stress: /ˌʌndəˈstænd/ understand
  • ː a long vowel · (r) an r said only in accents that pronounce it (most American, Scottish, Irish)

Common word endings

  • -s / -es (plurals; he/she form of verbs): /s/ after voiceless sounds (cats), /z/ after voiced (dogs), /ɪz/ after s, z, sh, ch, j sounds (buses, watches). Spelling: -es after s, x, z, ch, sh; consonant + y → -ies (city → cities).
  • -ed (past): /t/ after voiceless sounds (walked), /d/ after voiced (played), /ɪd/ after t or d (wanted). Spelling: love → loved, stop → stopped, carry → carried.
  • -ing: make → making, run → running, see → seeing.
  • Irregular: go, went, gone · be, was, been · see, saw, seen · man → men · child → children · mouse → mice.
  • Older (King James) forms: -eth = -s (he loveth = he loves) · -est with “thou” (thou lovest) · spake = spoke.

English Dictionary · 107,383 entries · Sources & licences

slogan

UK /ˈsləʊɡ(ə)n/ · US /ˈsloʊɡən/ noun

Forms slogans sloggorne slughorn slughorne

  1. noun A distinctive phrase of a person or group of people (such as a movement or political party); a motto.
  2. noun (advertising) A catchphrase associated with a product or service being advertised.
  3. noun (obsolete) A battle cry among the ancient Irish or highlanders of Scotland.

Synonyms

motto strapline tagline catchword shibboleth

Etymology

From earlier sloggorne, slughorne, slughorn (“battle cry”), borrowed from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”). Slóg is derived from Proto-Celtic *slougos (“army, troop”), from Proto-Indo-European *slowgʰos, *slowgos (“entourage”); and gairm from Proto-Celtic *garsman (“a call, shout”), ultimately from Proto-Indo-European *ǵeh₂r- (“to call, shout”). The English word is cognate with Latin garriō (“to chatter, prattle”), Old English caru (“anxiety, care, worry; grief, sorrow”).

Webster’s 1913

  1. noun The war cry, or gathering word, of a Highland clan in Scotland; hence, any rallying cry. Sir W. Scott.

Etymology [Gael. sluagh-ghairm, i.e., an army cry; sluagh army + gairm a call, calling.]

Sources: Wiktionary · WordNet 3.0 · Webster’s 1913 — from the Wiktionary entry “slogan”, CC BY-SA 4.0. Details